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Dental Letter
Plan is a cost-effective way to stay in touch with patients
and increase quality referrals.
You need new patients on a regular basisor
you're losing ground. And the best way to get new patients is through
word-of-mouth referrals from existing patients.
Asking for referrals works...when you do
it regularly, in writing, with an appropriate incentive. That's
the idea behind Dental Letter Plan, an annual subscription plan
that includes letters and Smile Cards (referral cards). See an increase in referrals from 3% to 7%.
Professional Letters
Four times a year, your patients receive
a personal, caring, relationship-building letter from you. The
letters are read when patients are relaxed at home and are more
receptive to your message.
Your patients receive a letter every three months on topics
of your choice, including:
cosmetic updates
restorative procedures
preventive treatments
policy issues
health related subjects
Each year we create a new series of letters
based on what your clients believe is important and timely.
Smile Cards are simple and appealingand they work!
Smile Cards
The good will generated by the letters translates
into a request. Smile Cards are not only handy for patients
to give to their friends, relatives, co-workers, they include
a special offera rewardfor referrals.
Impressive Results
Dental Letter Plan has been tested over the
past six years in dental offices across the U.S. and has been
shown to increase referrals—over and above the normal influx
of new patientsby an average of 3 to 7 percent.
Averaging a return of 1% on a mailing to 1000 patients (with
each new patient valued at $500 net profit) means approximately
$10,000-plus income annually. These results are obtained when
the plan is followed step by step.
The fact is, Dental Letter Plan reaches more people, more
quickly, at less cost than any other marketing vehicle.
Call us at 800-523-6961
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