Targeted direct mail postcards are versatile, attention-getting, and cost-efficient.

Postcards offer creative and effective ways to reach your target audience. Used singly or as part of a broader program, direct mail postcards can:

Make a special offer to bring in new patients
Introduce new treatments or services, e.g., teeth whitening or new patient offers
Announce a new associate or a change in location
Remind patients of appointments
Follow-up on former patients.

Hycomb designs postcards that are straightforward or lighthearted, but always with a professional touch. Depending on the target audience, postcards have worked successfully for many practices, particularly when announcing special offers. Remember, a postcard costs about the same as a newsletter, so you may want to keep this in mind when allocating your marketing dollars.

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