When a Shingle isn't Enough
A new book by Melinda Spitek, CEO of Hycomb Marketing Inc.
Download the order form
What dental professionals are saying about the book
Most dentists equate marketing with advertising. While advertising can play a part in marketing, the definition of marketing goes far beyond. Are you ready to take that next step?
Marketing is what you do every day to make your practice a success. This volume is for every dentist who thinks he could be more successful if only.... Whatever your "if only" may be, Melinda has been there, seen it and found a solution for it. Prior to joining Hycomb, she managed solo, managed care, and large multi-specialty group dental practices for over 23 years.
In these pages you'll discover how to improve on what you're doing right and how to avoid marketing traps. You'll learn how to set yourself apart from the competition, how to target the patients you most want for your own, how to deal with those inevitable changes outside your control, and how to affect the positive changes you desire.
What dental professionals are saying about the book:
"Melinda is right. No matter what year you hung your shingle, it is not enough to have it be the only marketing tool for your dental practice. Those who succeed in dentistry today are those who actively implement different strategies and techniques to not only keep their current patients, but to also increase their patient base. You will learn those tools in Dental Marketing — When a Shingle Isn’t Enough. This book belongs in every dentist’s toolbox!"
"Marketing one’s practice is a must. Melinda Spitek, CEO of Hycomb Marketing Inc is an expert in dental marketing. Melinda’s new book explains what marketing is all about—she makes it simple and fun. Her book explains that marketing is not advertising but a focus on retentions with many tips on how to attract new patients. I found Chapter 11 — "Things Change" — most interesting as she clarifies all the things dentists do that are antimarketing. I think dentists and their team members will wish they could have had this book early in their careers. Run, don’t walk, to get copies to share with your team and colleagues."
"Required reading for any dentist who expects to be the visible, desired, most referred to practitioner in town. There is as much to learn about marketing as there is about clinical dentistry and Melinda can show you the way."
"After more than 15 years, when it comes to direct mail, newsletters, and marketing strategy, I call Melinda. She has always put truth before cliché and her clients before a quick buck. Listening to her is the height of wisdom."
"[The book] explains marketing for dentistry in a way that is easy to understand plus fun to read. I have the highest regard for Melinda Spitek’s dental knowledge and marketing savvy. Her integrity and concern for her clients is second to none. I couldn’t have written it better myself."
"A great read! Melinda Spitek taps into decades of dental industry experience to portray foundations and motivations necessary to implement an effective marketing plan. Easy to read, understand and put into action. Every chapter of this book could be the topic for a Dental Team meeting...."
"Melinda Spitek’s voice of reason, experience, and expertise couldn’t be more timely. Enjoy reading Melinda’s excellent book; but more importantly, implement the wisdom."
Download the order form
Or call us at (800) 523-6961