Dental Practice Brochures
Every dental practice needs a welcome brochure. It is the single most important marketing you can do for your practice.
People who call your practice asking for information are valuable potential new patients. They may be responding to an ad or direct mail promotion. Or they may have been referred by friends. It’s more than professional courtesy to follow up these calls with a welcoming letter and a practice brochure: your practice growth depends on it. Sending a practice brochure can mean the difference between a caller making that crucial first appointment, or finding another dentist who is more responsive.
When new patients call to make an appointment, making them feel welcome is just good business. The time between the first call to the office and the patient’s first visit is “make or break time.” A welcome brochure and appointment confirmation letter reinforces their decision to choose you as their dentist and can cut no shows by 30% or more. Leave things to chance, and you can only hope those potentially-profitable new patients show up.
A well-designed brochure reflects the excellence of your dentistry. As your “signature” marketing piece, it can be used to reinforce your credibility with your patients-of-record, colleagues, and the community-at-large.
Don’t let one more new patient slip away. Hycomb Marketing has perfected brochure options that will communicate a quality, caring, up-to-date message to all your patients, and that you’ll be proud to have your name on.