Dental Letter Plan
Dental Letter Plan is a cost-effective way to stay in touch with patients and increase quality referrals.
You need new patients on a regular basis—or you're losing ground. And the best way to get new patients is through
word-of-mouth referrals from existing patients.
Asking for referrals works...when you do it regularly, in writing, with an appropriate incentive. That's the idea behind
Dental Letter Plan, an annual subscription plan that includes letters and Smile Cards (referral cards).
See an increase in referrals from 3% to 7%.
Professional Letters
Four times a year, your patients receive a personal, caring, relationship-building letter from you. The letters are read
when patients are relaxed at home and are more receptive to your message.
Your patients receive a letter every three months on topics of your choice, including:
• cosmetic updates
• restorative procedures
• preventive treatments
• policy issues
• health related subjects
Each year we create a new series of letters based on what your clients believe is important and timely. Smile Cards are simple
and appealing—and they work!
Smile Cards
The good will generated by the letters translates into a request. Smile Cards are not only handy for patients to give to
their friends, relatives, co-workers, they include a special offer—a reward—for referrals.
Impressive Results
Dental Letter Plan has been tested over the past six years in dental offices across the U.S. and has been shown to
increase referrals—over and above the normal influx of new patients—by an average of 3 to 7 percent.
Averaging a return of 2% on a mailing to 1,000 patients (with each new patient valued at $500 net profit) means approximately
$10,000-plus income annually. These results are obtained when the plan is followed step by step.