Custom Marketing Plans
A marketing plan is a roadmap that tells you where you are going and how to get there.
More than any one strategy, more than a simple internal or external program, a marketing plan can take your practice to another level. It’s the most important step you can take to insure the future of your practice.
Hycomb works with you to structure a marketing plan for your practice that will help you sleep at night. By fixing a budget, sticking to it, and closely defining what will bring out the character of your practice, you will:
We’ll put real, tangible marketing materials to work for you. We can start small and add levels to the plan as you begin to see results. Your team will jump on the bandwagon. Even the right newsletter can galvanize the entire practice.
Hycomb works with you to structure a marketing plan for your practice that will help you sleep at night. By fixing a budget, sticking to it, and closely defining what will bring out the character of your practice, you will:
- Attract and welcome new patients
- Maintain patient loyalty and generate referrals
- Create your own niche in the community
- Offer added value to your services.
You know you need a plan. We’re here to help.
We’ll put real, tangible marketing materials to work for you. We can start small and add levels to the plan as you begin to see results. Your team will jump on the bandwagon. Even the right newsletter can galvanize the entire practice.
- If you want to move ahead with an affordable custom marketing plan for your practice, call for our Marketing Analysis Form to begin the process.
- If you want to supplement your current plan, call us and we’ll brainstorm with you.
- If you’re still undecided, call us and we’ll send you the Hycomb Marketing Resource Guide: A Practice Guide to a Comprehensive Marketing Plan. This guide includes budgets and charts to help you plan the right strategy for your practice. It’s free and very informative.
Find out how a custom marketing plan can create success for your dental practice.
4 Types of Dental Practices
Getting Started
For Maintenance
(Patient Retention)- Practice brochure
- Practice newsletter
- Letters to patients
For Acquisition
(New Patients)- Referral cards
- Colleague referral program
- Website
- Direct mail program
Dr. Jones is an associate in a semi-rural general practice. The current owner is retiring and Dr. Jones is taking over. He needs a plan to retain existing patients and attract a new group he’s targeted. He already has a Website.
Maturity
For Maintenance
(Patient Retention)- Reformat Logo Design
- Practice brochure
- Stationery upgrade
- Practice newsletter
- Letters to patients
For Acquisition
(New Patients)- Demographic/psychographic report
- Referral cards
- Direct mail program
- Newspaper column
- Website
For 10 years, Dr. Sabra has run a solo practice on the outskirts of a large city. She wants to expand the practice, bringing in an associate, and keep them both busy.
Upscale / Group
For Maintenance
(Patient Retention)
- New logo
- Practice brochure
- Stationery package
- Practice newsletter
- Letters to patients
For Acquisition
(New Patients)
- Demographic/psychographic report
- Referral cards
- Brochure strategy
- Direct mail program
- Newspaper ad
- Website
- Seminar (and handouts)
This 3-doctor practice has been in the same location for nearly 15 years. They’ve noticed a slowdown in the influx of new patients. Their goals are 1) a steady pool of select new patients, 2) to polish their professional identity, and 3) to enjoy high visibility.
Upscale / Group
For Maintenance
(Patient Retention)
- New logo
- Practice brochure
- Stationery package
- Practice newsletter
- Letters to patients
For Acquisition
(New Patients)
- Demographic/psychographic report
- Referral cards
- Brochure strategy
- Direct mail program
- Newspaper ad
- Website
- Seminar (and handouts)
This 3-doctor practice has been in the same location for nearly 15 years. They’ve noticed a slowdown in the influx of new patients. Their goals are 1) a steady pool of select new patients, 2) to polish their professional identity, and 3) to enjoy high visibility.
