Postcards
Targeted direct mail postcards are versatile, attention-getting and cost-efficient.
Postcards offer creative and effective ways to reach your target audience. Used singly or as part of a broader program,
direct mail postcards can:
• Make a special offer to bring in new patients
• Introduce new treatments or services, e.g., teeth whitening or new patient offers
• Announce a new associate or a change in location
• Remind patients of appointments
• Follow-up on former patients.
Hycomb designs postcards that are straightforward or lighthearted, but always with a professional touch. Depending on the
target audience, postcards have worked successfully for many practices, particularly when announcing special offers.
Remember, a postcard costs about the same as a newsletter, so you may want to keep this in mind when allocating your
marketing dollars.